Online Shopping Behavior of Students in the Faculty of Information Technology at Thepsatri Rajabhat University

Abstract

This study aimed to explore the online shopping behavior of undergraduate students in the Faculty of Information Technology at Thepsatri Rajabhat University during the 2024 academic year. A total of 243 first- to fourth-year students were selected using convenience sampling. A questionnaire was used as the research instrument, and data were analyzed using frequency, percentage, mean, standard deviation, t-tests, and one-way ANOVA. The findings indicated that the majority of respondents were female (52.70%), with 40.30% majoring in Computer Education. Most students (43.20%) reported a monthly income of less than 3,000 baht. Overall, online shopping behavior during the COVID-19 period was reported at a high level (M = 4.22). No significant difference was found based on monthly income and gender. However, a significant difference was observed based on the field of study (p < .05).